CPA vs Affiliate Marketing: Which is Better?

CPA vs. Traditional Affiliate Marketing

While both fall under the performance marketing umbrella, their mechanics are quite different.

Cost Per Sale (CPS)

In traditional affiliate marketing, you are paid a commission only when a user purchases a product.

Cost Per Action (CPA)

In CPA, you get paid for leads (CPL) or installs (CPI). The user doesn't necessarily have to spend money.